The 8 Best Toothpastes for Healthy Teeth and a Dazzling Smile (2024)

Shopping for the right toothpaste can be overwhelming because of the number of types available on store shelves. Since toothpaste is necessary to improve your oral hygiene, it is essential to find one that works best to prevent cavities, and disease but also gives you fresh breath and a dazzling white smile.

“When you’re shopping for toothpastes, you want to make sure that you are looking for ingredients that make you healthier,” saysErinne Kennedy, DMD, a dentist and spokesperson of the American Dental Association (ADA). Dr. Kennedy also recommends looking for active ingredients like fluoride and hydrogen peroxide, which will keep your mouth clean and free from disease.

We researched dozens of toothpastes and evaluated them for key ingredients, flavor, cavity prevention and other dental benefits, and price. A dentist from our Medical Expert Board also reviewed the contents of this article for medical accuracy surrounding dental hygiene and the efficacy of different active ingredients in toothpastes.

Based on our research, we’ve narrowed down the best toothpastes to help you find one that works for you.

Best Overall Toothpaste

Colgate Cavity Protection Toothpaste

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Pros

  • Highly recommended by dentists

  • Great value for the price

  • Long-lasting, pleasant taste

Cons

  • Not a whitening formula

  • Thin consistency

We chose Colgate Cavity Protection Toothpaste as the best overall because it addresses the main uses of an effective toothpaste. It contains fluoride, the leading active ingredient recommended by dentists to strengthen teeth and prevent tooth decay. It thoroughly cleans teeth and removes harmful bacteria. The regular flavor freshens breath and leaves your mouth feeling clean. Plus, Colgate Cavity Protection Toothpaste is an affordable option for most budgets.

Active Ingredients: Sodium Fluoride | Benefits: Cavity prevention, strengthens enamel, freshens breath | Flavor: Regular | Size: 6 ounce

Expert Insight

"The ADA seal means that toothpaste has been independently tested to ensure that the ingredients in it are not only safe, but efficacious." — Julius Manz, DDS, ADA Spokesperson

Best Budget Toothpaste

Crest Pro-Health Pro

The 8 Best Toothpastes for Healthy Teeth and a Dazzling Smile (2)

Pros

  • Foaming action for deeper cleaning

  • Clean feeling lasts hours after brushing

Cons

  • May have drying effect on the lips

  • Tacky consistency

Colgate vs. Crest Toothpaste

If you're undecided between Colgate and Crest, our top two picks, a Dentist's View of Colgate vs. Crest Toothpaste may help you decide.

Protecting your teeth should not come with a hefty price tag. Crest Pro-Health Pro Toothpaste is an economical way to fight plaque build-up and prevent cavities. The foaming action helps the active ingredient reach every surface. After spitting out the excess, make sure to leave the remaining foam on your teeth so that the active ingredients can work as intended.3

Active Ingredients: Stannous Fluoride | Benefits: Cavity, Gingivitis and Sensitivity Prevention, Freshens Breath | Flavor: Mint | Size: 4 ounce

What the Experts Say

“I typically have my patients use a new toothpaste for a couple weeks then report back to me on how they think that product is performing. However, if you have a reaction or any discomfort to using a new product, stop using that product right away and contact your dentist.” – Dr.Erinne Kennedy, DMD

Pros

  • Whitens teeth using baking soda and peroxide

  • Neutralizes harmful acids that weaken and erode enamel

  • Prevents new stains from setting in

Cons

  • May cause or exacerbate tooth sensitivity

  • Baking soda may cause irritation

Teeth that are discolored can put a damper on any smile. Luckily, there are a plethora of toothpastes on the market that make whitening your teeth at home easy and affordable. We like Arm & Hammer Advance White Extreme Whitening Toothpaste. The toothpaste contains baking soda and peroxide, which work together to remove unwanted stains and whiten the teeth, making it a great pick to maintain bright teeth after using a teeth whitening kit.

Like most conventional toothpastes, this one uses sodium fluoride as an active ingredient. So while the toothpaste is working to whiten your teeth, it is also strengthening them and preventing tooth decay. Customers say they are left with a whiter smile after using Arm & Hammer Advance White Extreme Whitening Toothpaste and it typically doesn’t cause sensitivity.

Active Ingredients: Sodium Fluoride, Baking soda, Peroxide | Benefits: Whitening, Removes and prevents set-in stains, Cavity prevention | Flavor: Mint | Size: 6 ounce

What the Experts Say

“Hydrogen peroxide is a common ingredient that helps eliminate bad breath by reducing the bacteria in your mouth and it whitens your teeth from the inside out. It's the best of both worlds.” – Dr. Erinne Kennedy

Best Toothpaste for Gum Disease

Parodontax Toothpaste

The 8 Best Toothpastes for Healthy Teeth and a Dazzling Smile (4)

Pros

  • Treats gingivitis and bleeding gums

  • Uses anti-bacterial stannous fluoride to protect against gingivitis, plaque and tooth sensitivity

Cons

  • May cause or exacerbate tooth sensitivity

  • Some users complained of a burning sensation

The first signs of gum disease are often bleeding gums, tenderness, and a receding gum line. Leaving it untreated can cause more harm to the mouth, so it is important to visit a dentist if you're experiencing symptoms. However, toothpastes such as Parodontax along with flossing regularly may help treat gum disease. Parodontax is formulated with stannous fluoride, which works to strengthen your teeth and keep the seal between the teeth and the gums tight.

Active Ingredients: Stannous Fluoride | Benefits: Cavity and Gingivitis prevention, Improves gum health | Flavor: Mint | Size: 3.4 ounce

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The Best Toothpaste for Sensitive Teeth

Sensodyne Repair & Protect Teeth Whitening Sensitive Toothpaste

The 8 Best Toothpastes for Healthy Teeth and a Dazzling Smile (5)

Pros

  • Sensitivity relief and protection

  • Relieves dentin hypersensitivity

Cons

  • Some users complain of an unpleasant aftertaste

  • Mild mint flavor does not provide lasting freshness

Sensitive teeth can make eating and drinking uncomfortable. You may experience discomfort when your teeth come in contact with hot or cold foods and drinks. Sensodyne is the most recommended brand by dentists for treating sensitive teeth. Sensodyne Repair & Protect Whitening Toothpaste is formulated with stannous fluoride to relieve sensitivity and to repair and strengthen enamel. Sensitivity can also be caused by cavities and other factors, so it is best to consult a dentist if you're experiencing pain.

Active Ingredients: Stannous Fluoride | Benefits: Whitening, Cavity and Gingivitis prevention, Strengthens enamel | Flavor: Original and Extra Fresh | Size: 3.4 ounce

What the Experts Say

“If you have sensitivity from using whitening products, try using one with gentler ingredients such as hydrogen peroxide.” – Dr. Erinne Kennedy

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Best Toothpaste for Bad Breath

TheraBreath Fresh Breath Toothpaste

The 8 Best Toothpastes for Healthy Teeth and a Dazzling Smile (6)

Pros

  • Freshens breath for 24 hours when used as directed

  • Foam-free, no sodium lauryl sulfate (SLS)

  • Approved for diabetics

Cons

  • Some users complain that the mint flavor is too mild and doesn't last

  • Higher price point per ounce

Worried about bad breath? TheraBreath Fresh Breath is dentist-formulated to stop halitosis. It whitens teeth and helps prevent cavities and canker sores too. The main ingredient is sodium fluoride, but it also contains xylitol and soothing aloe. Xylitol is a sweetener that reduces plaque and inhibits the bacteria that cause bad breath. Use TheraBreath Fresh Breath to brush your teeth and tongue 2-3 times a day, especially after meals for lasting fresh breath.

Active Ingredients: Sodium Fluoride, Xylitol | Benefits: Cavity and canker sore prevention, Freshens breath | Flavor: Mild Mint | Size: 4 ounce

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Best Toothpaste for Dry Mouth

Biotene Fluoride Toothpaste

The 8 Best Toothpastes for Healthy Teeth and a Dazzling Smile (7)

Pros

  • Helps alleviate symptoms of dry mouth

  • Alcohol-free and sugar-free

  • Sodium lauryl sulfate (SLS) free

Cons

  • Some users complain that the gentle formula doesn't clean thoroughly

  • Mint flavor is too mild, unpleasant aftertaste

The discomfort of dry mouth can occur when the salivary glands don’t produce enough saliva to keep the mouth moist. Symptoms of dry mouth may include bad breath, stickiness in your mouth, even difficulty swallowing. It can be caused by a number of reasons such as medication, tobacco and alcohol use, cancer therapy, or health conditions. Since saliva is vital in helping to prevent tooth decay and for overall well-being, consult your care provider to determine the root cause.

Biotene Fluoride Toothpaste can help make symptoms of dry mouth manageable while preventing tooth decay and freshening breath. The non-irritating formula is alcohol-free and sugar-free. The active ingredient is fluoride to prevent cavities and strengthen enamel. Biotene is the number one brand recommended by dentist for dry mouth.

Active Ingredients: Sodium Fluoride | Benefits: Cavity prevention, Helps combat dry mouth | Flavor: Fresh Mint | Size: 4.3 ounce

Best Natural Toothpaste

Tom's of Maine Natural Toothpaste

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Pros

  • Fluoride-free

  • No artificial flavors or colors

  • Natural whitening

Cons

  • Contains sodium lauryl sulfate (SLS)

  • Contains carrageenan

  • Unpleasant aftertaste

Tom’s of Maine Fluoride-Free Antiplaque & Whitening Toothpaste is a more natural alternative to conventional toothpastes. Calcium carbonate is used as a mild abrasive to gently remove plaque buildup, while hydrated silica cleans and polishes teeth. Naturally-derived zinc citrate and sodium bicarbonate freshens your breath and xylitol fights bacteria. In addition to peppermint, Tom’s of Maine Fluoride-Free Antiplaque & Whitening Toothpaste is available in spearmint and fennel flavors.

Active Ingredients: Calcium Carbonate, Xylitol, Sodium Bicarbonate | Benefits: Cavity and plaque prevention, Whitening, Freshens breath | Flavor: Peppermint, Spearmint, and Fennel | Size: 5.5 ounce

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How We Selected the Best Toothpaste

When determining the best toothpastes, we spoke with dentists and spent hours reviewing dozens of toothpastes from the top oral care brands. These experts include:

  • Erinne Kennedy, DMD, MPH, Director of Pre-Doctoral Dental Education at the Kansas City University
  • Julius Manz, DDS, Dental Director at San Juan College
  • New York City orthodontist Heather Kunen, DDS

We evaluated them based on their key ingredients, packaging, price, and ADA recommendations.

What to Look for when choosing a Toothpaste

Ingredients and Benefits

Flashy packaging won’t make your teeth healthy and sparkling, what matters is what’s inside the tube. Per the American Dental Association, specific ingredients can help improve tooth sensitivity, reduce gingivitis, prevent tartar buildup and enamel erosion, whiten teeth, and freshenbreath. Following are some of the active ingredients to look for.

Fluoride: This is the single most important ingredient in conventional toothpaste. “Fluoride is going to be the primary active ingredient,” says Dr. Manz.Dr. Kennedy adds, "[Sodium fluoride] is a safe way to strengthen your teeth and to prevent tooth decay or cavities.”

Dr. Manz advises, "The fluoride in toothpaste prevents the demineralization of enamel due to acid attack from food and drink. If you have fluoride in your tap water and fluoride from toothpaste, the enamel remineralizes more rapidly and you're less likely to develop cavities. The simplest explanation is that fluoride makes the teeth stronger.”

There are different types of fluoride, but stannous fluoride and sodium fluoride are most commonly used in toothpaste. Stannous fluoride acts as an antibacterial agent, which can help eliminate bad breath and plaque buildup. It can also help reduce tooth hypersensitivity when brushing. Sodium fluoride strengthens teeth and helps protect them from decay and cavities.

Most fluoride-based toothpastes contain a concentration of at least 1,000 parts per million (ppm) of fluoride. For people with severe tooth decay, a dentist may recommend a toothpaste with a concentration of up to 5,000 ppm.

Surfactant: Most Americans are accustomed to sudsy toothpaste. Sodium lauryl sulfate (SLS) creates the foaming action in conventional toothpastes. Some dentists believe it helps to clean teeth and the mouth more thoroughly.

Hydrogen Peroxide: Hydrogen peroxide removes both surface and intrinsic stains, leaving noticeably brighter, whiter teeth.

Xylitol: Another beneficial ingredient often found in toothpaste is xylitol. It's a sweetener that “not only makes toothpaste taste good, it helps eradicate bad bacteria that cause tooth decay,”

Abrasives: “Toothpastes may also contain calcium carbonate, silicate aluminum carbonates, or aluminum hydroxide; those things are abrasives,” says Dr. Manz. “I think most of the data really indicates that the action of the bristles of the toothbrush on our tooth is what really removes the majority of the plaque in the calculus.” These are cleaning and polishing agents added to toothpaste to remove surface stains and break up bacterial colonies. According to the ADA, toothpaste with a relative dentin abrasion of 250 or below is safe to use for daily brushing with appropriate techniques.

Flavors

Although most toothpastes are some variation of a mint flavor, there are other options available such as cinnamon, tea tree oil, even fennel. The only real way to know if a toothpaste passes your taste test is to try it out. Luckily, many retailers have a return policy, because chances are, if you can’t tolerate the taste, you’re not going to use it.

Specific Dental Concerns

If you have any special dental needs—for example bleeding gums or sensitive teeth—you should choose a toothpaste formulated for that reason. Many people who fall into this category find traditional toothpastes too harsh for their needs.

“Those patients with sensitive teeth should look for brands like Sensodyne that incorporate potassium nitrate into their toothpaste formulas, as potassium nitrate helps to soothe inflamed nerves,” Dr. Kunen suggests. If you're unsure which toothpaste will best fit your individual needs, ask your dentist for guidance.

Although the ingredients in toothpastes should be your top consideration, it is also important to make sure that you’re brushing your teeth correctly with a pea-sized amount of toothpaste. “Often patients rinse with water right after brushing. But when you do this, you actually rinse off all the active ingredients that we just talked about,” Dr. Kennedy says. Instead, she recommends spitting out the excess toothpaste and leaving the rest of the product to linger around the teeth.

Frequently Asked Questions

  • Does toothpaste expire, and can you use expired toothpaste?

    Toothpaste does come with an expiration date stamped on the end of the tube. It’s usually two years out from the date of purchase and plenty of time to brush through every ounce before the date rolls around. Expired toothpaste may harden over time, making it harder to use effectively.

  • How much toothpaste should you use when brushing?

    The recommended amount of toothpaste to use when brushing varies by age. The ADA recommends that children use a smear of toothpaste (the size of a grain of rice) from the time the first tooth erupts until they're three years old. From three years through adulthood, a pea-sized amount of toothpaste is sufficient. These small amounts help ensure children don't ingest unsafe amounts of fluoride.


    As tempting as it may be to squeeze a large swirl of toothpaste as seen on commercials, adults don’t actually need that much. “For adults, you want to use about a pea-sized amount of toothpaste,” Dr. Kennedy says. “Remember, it is not about how much toothpaste that you’re putting in there because you’re going to spit out all of the extra. It is about allowing it to stay on after you have brushed your teeth so that the active ingredients have time to work.”

  • How does the ADA choose which products make the seal of acceptance?

    The ADA has a set requirements that toothpastes must meet to earn the seal of acceptance. The ADA uses the requirements listed in the ANSI/ADA Standard No. 130 for Dentifrices - Requirements, Test Methods and Marking to analyze each product, and uses additional lab studies to determine whether or not a toothpaste is fit for the seal. While the process of getting a toothpaste accepted is extensive, one general requirement of all products on the seal of acceptance list is that they must all contain fluoride.

  • How much does toothpaste cost? Are more expensive brands better?

    Colgate Cavity Protection Toothpaste with Fluoride is our overall best pick and a great bargain. Available on Amazon in a package of six 6 ounce tubes for $10, that’s just $0.28 per ounce.

    The price of toothpaste can range from under $5 to over $10 per tube on the higher end. Many brands fall somewhere in the middle. Typically toothpaste costs less per ounce when you buy in bulk, such as the two to six tube packs. Don’t be afraid to shop around to price compare. Several options may be available on Amazon and drug store websites. In person, you may find the best bargain on your favorite toothpaste at the grocery store. Sometimes manufacturer coupons are available to help you save more money. We’ve even found name brands at the dollar store, TJ Maxx and similar retailers.

    Toothpastes targeting a specific issue, such as whitening are often more expensive due to added ingredients like charcoal or peroxide. Other times we’re paying for options such as a different flavor or a gel versus paste. Look beyond flashy packaging and read the label to ensure the toothpaste meets your needs. ADA-accepted toothpastes will contain fluoride, the main active ingredient for cavity prevention and healthy teeth. Beyond that, it’s a matter of personal choice or following your dentist’s recommendations.

    Learn More:How to Keep a Healthy Smile Into Old Age

"One of the biggest myths about aging and oral health is the belief that losing teeth is a normal part of getting older. This is absolutely not true—your teeth should last you a lifetime. The status of your dentition and mouth are paramount to your overall health and will contribute to your overall longevity. Translation? If youlook after your teeth, you’re looking after the rest of your body and setting yourself up for longer-lasting and far better quality health."

STEVEN LIN, DDS

Why Trust Verywell Health

Danielle Zoellner knows the importance of finding just the right product to fit your medical needs. Throughout her career, Danielle has interviewed a variety of experts in the medical and health fields while reviewing dozens of products. Her experience and knowledge in the field work together to help readers like you find the best products for your daily life.

Additional reporting to this story by Jennifer Nied

As a seasoned health writer, Jennifer Nied understands how vital quality product recommendations are for treating symptoms safely and effectively at home. For over 10 years, she has reviewed products, interviewed experts, scrutinized ingredients, and poured over research studies and claims, to help readers like you understand what works for your specific conditions. Every product in this piece was selected taking into account recommendations from doctors, published research, and real customer reviews.

The 8 Best Toothpastes for Healthy Teeth and a Dazzling Smile (2024)

FAQs

What toothpaste is healthiest for teeth? ›

The Top Toothpastes
  • Colgate Total. ...
  • Crest Pro-Health. ...
  • Sensodyne ProNamel Gentle Whitening Toothpaste. ...
  • Arm and Hammer Dental Care Advance Cleaning Mint Toothpaste w/Baking Soda. ...
  • Tom's of Maine Natural Anticavity Fluoride Toothpaste. ...
  • Crest Tartar Protection. ...
  • Tom's of Maine Simply White Clean Mint Toothpaste.

Which toothpaste is best for shining teeth? ›

Colgate Visible White O2 toothpaste has a revolutionary formula that whitens teeth in three days. It releases millions of active oxygen bubbles, providing a warm sensation and lightening stains. The toothpaste works beyond the surface, whitening each tooth inside out to reveal the natural whiteness of the teeth.

What is the highest rated teeth whitening toothpaste? ›

The best teeth-whitening toothpastes, at a glance:

Best Overall: Crest 3D White Brilliance 2 Step Toothpaste, $13. Best Mineral Toothpaste: RiseWell Mineral Toothpaste, $18.

What do dentist say is the best toothpaste? ›

Consumer Experience
CategoryToothpaste Product
Best for General UseCrest Pro-Health Toothpaste
Best for Sensitive TeethSensodyne ProNamel Toothpaste
Best for WhiteningTom's of Maine Simply White Natural Fluoride Toothpaste
Best for Natural PickThe Natural Dentist All In One SLS FREE Aloe Toothpaste
Nov 30, 2023

Is Colgate or Crest better? ›

Crest vs Colgate: Which Is the Better Toothpaste? So either of these two options appears to be the best, and both Colgate Total and Crest Pro-Health have the American Dental Association (ADA) Seal of Acceptance.

How can I make my teeth sparkle? ›

Some Methods to Keep Your Teeth Sparkling
  1. Important Foods. The teeth' color can dull as a result of enzyme reactions taking place in the mouth. ...
  2. Adequate Teeth Cleaning. ...
  3. Tongue Cleaning Routine. ...
  4. Gargle Every Time You Eat. ...
  5. Eating Cheese. ...
  6. Magic of Baking Soda. ...
  7. Visit a Professional.
Dec 5, 2021

How can I make my teeth white and sparkle? ›

Hydrogen peroxide is a mild bleach that can help to whiten stained teeth . For optimal whitening, a person can try brushing with a mix of baking soda and hydrogen peroxide for 1–2 minutes twice a day for a week. They should only do this occasionally.

How can I brighten my dull teeth? ›

If you want whiter teeth but also want to avoid the chemicals, this article lists many options that are both natural and safe.
  1. Practice oil pulling. ...
  2. Brush with baking soda. ...
  3. Use hydrogen peroxide. ...
  4. Eat fruits and vegetables. ...
  5. Prevent tooth stains before they happen.

What do most dentists use for teeth whitening? ›

Carbamide peroxide and hydrogen peroxide are commonly used in whitening interventions and can readily permeate dental hard tissues. Temporary tooth sensitivity and gingival inflammation are the most common adverse effects of vital tooth whitening.

How can I whiten my teeth at 60? ›

Bleaching Trays

They are an easy and quick way to enhance your smile. Compared to commercial products, whitening trays from your dentist are stronger and much safer for seniors in particular. As you age, your gums and teeth can become more sensitive.

Is hydrogen peroxide safe for teeth? ›

Several studies suggest that using hydrogen peroxide — whether in a commercial product or at home — can cause damage to your teeth. The risk of damage increases when you: use a very strong hydrogen peroxide solution, such as concentrations above 3 percent.

What is the number one rated toothpaste in the United States? ›

The best toothpaste fights cavities, prevents plaque buildup and freshens breath. A panel of pharmacists provided expert recommendations of the best toothpaste brands. Crest is their No. 1 choice.

What toothpaste do dental hygienists use? ›

Dental hygienists use a flavored polishing toothpaste made of pumice, flavoring, and usually a tiny amount of fluoride. This normally follows the scaling process, which is when hygienists use metal tools to scrape plaque and tartar from your teeth. The polishing toothpaste is much more coarse than regular toothpaste.

What toothpaste do gum surgeons recommend? ›

Here are some popular brands and types often recommended: Oral-B Pro-Expert Deep Clean Toothpaste. Crest Gum Detoxify and Pro-Health Advanced Crest's Gum Detoxify Toothpastes. Paradontax Active Gum Repair.

What is the best and safest toothpaste to use? ›

Tom's of Maine Whole Care Natural Anticavity Toothpaste With Fluoride is a well-loved natural brand and they don't disappoint here with high safety rankings on the EWG database for non-toxic toothpaste. With a variety of flavors and formulas, Tom's has something for everybody.

What toothpaste doesn't hurt your teeth? ›

There's a reason why Sensodyne is the most recommended toothpaste for sensitive teeth by dentists—it works, and it's vetted by experts. Kristen Klement Oldham, DMD, a dentist with Klement Family Dental in St.

Why avoid fluoride in toothpaste? ›

The reason for these recommendations is because when too much fluoride is ingested, it is toxic. Excess fluoride ingestion is linked to dental fluorosis, a condition that causes tooth enamel to become discoloured and which when present can indicate that the rest of your body has been overexposed to fluoride as well.

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